Farmers Insurance New AHSAA Corporate Partner
Farmers Insurance has agreed to become the Alabama High School Athletic Association’s (AHSAA) newest corporate partner announced Steve Savarese, AHSAA Executive Director.
“We are extremely happy about this new partnership,” Savarese said. “Farmers Insurance will provide enormous support for the AHSAA championship events and our member schools. We appreciate the investment Farmers Insurance is making in the youth of our state and what this means for all our member schools.
“I also want to thank our marketing partner, the Alabama Sports Foundation, for their important role in managing our corporate partner program and AHSAA Assistant Director Greg Brewer for his assistance as well.”
With this arrangement, Farmers Insurance will serve as the official insurance partner of the AHSAA.
“Our agents and district managers are very involved in the community and look forward to working with local high schools in Alabama,” said Faye W. McClure, Farmers’ Head of Agent Marketing and Strategic Initiatives. “The AHSAA partnership strengthens Farmers’ commitment to education as we expand our high school sports program across the country to 17 states total.”
Farmers Insurance was represented at the Aug. 15 announcement by Michael Willis, Director of Marketing.
The AHSAA serves 409 member high schools and more than 300 member junior high/middle schools through its mission of regulating interscholastic athletic competition and promoting interscholastic athletics as a vital part of the educational experience. Since 1921, the AHSAA has provided much more than athletics to thousands of student-athletes throughout Alabama. Student-athletes from every imaginable background have experienced priceless life lessons through the mentoring of dedicated teachers, coaches and administrators.
The AHSAA hosts 22 high school state championship events, including the Super 6 state football championships, which rotates between Bryant-Denny Stadium in Tuscaloosa and Jordan-Hare Stadium in Auburn. It also hosts the girls’ and boys’ Final 48 state basketball championships at the Birmingham-Jefferson Convention Complex in Birmingham as well as championships at neutral sites in volleyball, boys and girls cross country, boys and girls swimming and diving, wrestling, boys and girls tennis, boys and girls soccer, boys and girls outdoor and indoor track and field, boys and girls golf, baseball and softball and endorses cheerleading competitions.
With its affiliation with the AHSAA, Farmers Insurance is directly supporting the children, schools and communities of Alabama through the AHSAA’s revenue sharing program. Over the last three years, $3.6 million in corporate support has been returned to AHSAA member schools through this program. For its distinguished past and promising future, the AHSAA is thankful for the commitment and loyalty of generous partners like Farmers Insurance.